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How Blooming Goods came to be

This is a question I get often, and I love to get it because it gives me a chance to testify and tell the story of how I got the idea to start this little business of mine.

If you prefer, you can listen to the story here: Creativ and Kin Podcast

While it may look like I was born to be an entrepreneur (lol), I actually never dreamed of starting and owning my own business. I dreamed of working until I didn't have to anymore and then becoming a housewife/stay-at-home-mom (not kidding, and also haven't necessarily given up on that ;) ).

My husband always used to joke about the fact that no one ever dreams of growing up to marry a scientist; which is exactly what I am (or was?). Anyways, there I was working as a technical officer at Stellenbosch University, doing chemical analysis on wines. It was a fun and interesting job, but I have always wanted to have an impact somehow so I suppose it wasn't my 'dream' job.

In 2019, I was informed that the university could no longer afford to keep me on full-time, and was offered a part-time position for the remainder of my contract which would end at the end of that year. 

I happily accepted, thinking I would have plenty of time to then figure out 'what's next'. To my surprise, on my very first 'off' day, I woke up at 4am with the idea of making and selling sunflower butters. Since I was wide awake with nothing to do, I decided that all I could do was pray about it and ask God if the idea had actually come from Him. After praying about it, I did feel that the idea had come from God and He was telling me to pursue it.

So that's what I did, that very day I googled recipes and played around with ingredients that I happened to have in my pantry. Here are some photos of the very first ever batch of 'Blooming Butter'.

As you can see, the texture left much to be desired, but the flavour was great (in my humble opinion). Over the next few weeks I tweaked and worked on getting the recipe right, and then it was time to rope in some help on how to go from 'product' to 'business'.

With the help and guidance of my dear friend (who started out as a stranger on Instagram, so don't underestimate the power of social media), Nicola Kok of Simply Granola, I eventually got my ducks in a row and prepared to launch the business in January 2020.

It has now been just over 2 years since launching, and this little business has a loooong way to go to 'make it', but at least I can always look back and remember the vision that God put on my heart and just continue to do my best to make it work

Connect with Blooming Goods on Instagram or Facebook

or follow Elsa, (@elsa_sharp) to follow the everyday life of an entrepreneur


1 comment

  • I love your story and wish I was in South Africa to taste your goods. Next time I visit you will definitely get an order from me

    Dean Harrison

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